Tumpukan Data Pemasaran Terbaru Snowflake 2023 [PDF 52 hlm]

 (snowflake.com)
13 poin oleh xguru 2023-09-20 | 1 komentar | Bagikan ke WhatsApp
  • Evolusi tumpukan data pemasaran
  • Empat kekuatan yang membentuk ulang pemasaran
    • Konvergensi AdTech dan MarTech: temboknya sedang runtuh
    • AI/ML: kebangkitan LLM
    • Privasi: menyelesaikan tantangan
    • Data terpadu: Single Source of Truth and Value
  • Alat pemasaran
    • Analitik dan penangkapan data: Amplitude, Data.ai, Funnel, Heap, Mixpanel, Piano, RudderStack, Snowplow
    • Enrichment: Crisp, Equifax, Fetch, G2, GlobalData, Numerator, SafeGraph, Similarweb, TRUESTAR, Zoominfo, Bond, Affinity Solutions
    • Identity & Onboarders: Acxiom, Experian, FullContact, LiveRamp, MediaWallah, Merkle's, Neustar(TransUnion), Verisk Marketing Solutions, Aidentified, UID 2.0
    • Aktivasi data pelanggan: Acquia, Amperity, Braze, Census, Hightouch, HubSpot, Iterable, Simon Daa, Twilio Segment, Zeta, ActionIQ, GrowthLoop, MessageGears
    • Platform iklan: Beeswax, FreeWheel, Magnite, OpenX, StackAdapt, The Trade Desk, Yieldmo, OpenAP, Sharethrough
    • Measurement & Attribution: Comscore, DoubleVerity, IQVIA, NCSolutions, Nielson, Rockerbox, VideoAmp, ADImpact, EDO
  • Alat dasar
    • Integration & Modeling: dbt, Fivetran, Informatica, Matillion, Talend, Adverity, Airbyte, Rivery
    • Business Intelligence: Microsoft PowerBI, Mode, Sigma, Tableau, ThoughSpot, Domo, Microstrategy
    • AI & Machine Learning: Alteryx, Amazon SageMaker, Dataiku, DataRobot, Hex's SAS, Peak's RelationalAI
    • Privacy-Enhancing Technologies: Habu, OneTrust, Samooha, Lockr, Optable's
  • Snowflake Data Cloud: fondasi tumpukan data pemasaran modern

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