Berapa angka retensi yang baik/luar biasa?
(lennyrachitsky.com)Nilai yang diperoleh dengan menanyakan kepada 20 Growth Hacker berpengalaman tentang retensi "GOOD and GREAT"
- Berapa angka User Retention yang baik? (berdasarkan 6 bulan)
→ Sosial (Snapchat, Twitter, Instagram): ~25% is GOOD, ~45% is GREAT
→ Transaksi (AirBnB, Lyft): ~30% is GOOD, ~50% is GREAT
→ SaaS (Netflix, Spotify, Hulu, Dropbox): ~40% is GOOD, ~70% is GREAT
→ SMB SaaS (Asana, Slack, Atlassian): ~60% is GOOD, ~80% is GREAT
→ SaaS perusahaan (SalesForce, Workday): ~70% is GOOD, ~90% is GREAT
- Berapa angka Net Revenue Retention yang baik? (berdasarkan 12 bulan)
→ SaaS konsumen (Netflix, Spotify, Hulu): ~55% is GOOD, ~80% is GREAT
→ Bottoms Up SaaS (Slack, Zoom, Datadog, Dropbox, New Relic): ~100% is GOOD, ~120% is GREAT
→ Land and Expand VSB SaaS (Gusto): ~80% is GOOD, ~100% is GREAT
→ Land and Expand SMB / Mid-Market SaaS (Atlassian, Box, ZenDesk, Sendgrid): ~90% is GOOD, ~110% is GREAT
→ SaaS perusahaan (SalesForce, Workday): ~110% is GOOD, ~130% is GREAT
- VSB: Very Small Business
1 komentar
Memahami strategi Land and Expand https://saasx.com/2018/09/…
"Memulai dengan transaksi kecil lalu secara bertahap memperluas skala di dalam organisasi"
→ Mudah dipahami jika membayangkan Atlassian Jira dimulai dengan 10 pengguna lalu menambah jumlah penggunanya.