Metrik SaaS penting dan penjelasannya

1. Pertumbuhan

• MRR / ARR (Monthly / Annual Recurring Revenue)

• CMGR (Compound Monthly Growth Rate)

• Komponen MRR

→ Retained / Expansion / New Sales / Resurrected / Contraction / Churned

• Konsentrasi Pelanggan

2. Retensi

• Retensi Dolar : NRR(Net Revenue Retention)

• Retensi Logo

3. Efisiensi Penjualan / Unit Economics

• ARR Penjualan Baru vs Biaya Sales & Marketing

• Customer Acquisition Cost (CAC)

• New Annual Contract Value (ACV) vs CAC

• CAC Payback

• Magic Number

4. Margin

• Gross Margin

• Lifetime Value (LTV)

5. Efisiensi Modal

• Burn Multiple

• Hype Ratio

6. Keterlibatan

• DAU/MAU

• DAU/WAU

[xguru]

• Metrik SaaS https://id.news.hada.io/topic?id=4142

• Metrik untuk perusahaan marketplace https://id.news.hada.io/topic?id=1574